Posts Tagged ‘communication’
Where Does Email Go When It Isn’t Delivered? Part 1
In: Email Marketing
15 Dec 2008While all ISPs score a sender’s reputation by giving different weight to various factors you can be assured that all major ISPs are using some type of equation to determine your reputation. How they calculate your sender reputation score determines whether your mailing is received in the inbox, the junk mail folder, or even [...]
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- Tags: 12all, campaign, communication, Content, db, deliver, email, Email Marketing, Marketing, php, report, sending, spam, Subject Line, Subscribers, support
The 4 P’s of Marketing You Should Ignore
In: Marketing
10 Dec 2008Anyone with a rudimentary knowledge of Marketing 101 is familiar with the 4 P’s of Mixed Marketing. Marketing decisions being made using a recipe was posited by James Culliton in 1948. ‘Marketing-Mix’ was coined by Neil Borton in 1953. Move ahead to 1960 where E Jerome McCarthy first proposes the 4 P classification system and [...]
Why Sending to Less Subscribers Is More
In: Email Marketing
5 Dec 2008Many people interested in email marketing, especially those new to it, want to know how many subscribers they can send to through their list at one time. The thinking here is that email marketing is a sheer numbers game that can be mastered by being handed a large list of prospective leads. The more [...]
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- Tags: communication, deliver, Marketing, new, Questions, report, Segmentation, sending, Subscribers
Using Email Marketing for Recruiting
In: Email Marketing
25 Nov 2008Email Marketing can be an effective tool for recruiting when used correctly. The number one rule is to only send mailings to people that opt-in to your list. This means if you are recruiting job seekers then you should only send mailings to prospective applicants who choose to be contacted by employers. If you are [...]
Effective Email Marketing Writing
In: Email Marketing
14 Nov 2008Effective email marketing writing is persuasive to your subscribers, enhances your image and credibility, and adds clarity to the message in your newsletter. Even the most eye popping graphics and layouts will lose their appeal if subscribers are presented with writing that is shoddy or substandard. In the movie Glengarry Glen Ross, Alec [...]
Mambo & SupportTrio (Case Study)
In: General
16 Jul 2008The Mambo foundation is a volunteer, non-profit organization charged with the governance of the Mambo open source content management system. Mambo is free software released under the GNU/General Public license and like all such projects, dealing with emails and organizational issues takes valuable time away from software development. They use SupportTrio to manage both time [...]
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- Tags: archive, campaign, communication, Content, development, download, email, free software, helpdesk, Loaded, new, software, spam, support, SupportTrio
Maximize Your Email Campaigns With A/B Split Testing
In: Email Marketing
16 May 2008It’s an accepted wisdom that maintaining an e-mail list and sending out regular e-mail updates is a good idea for your business. But let’s think about why this should be.
Of course, it’s a good idea to have an open channel of communication with your clients, because it keeps them from forgetting about you. A professional [...]
Controversy in our neighborhood!
In: General
28 Apr 2008A while ago I told you about the new art installation in front of our building. I wasn’t really sure what it was supposed to be at that time or where it had come from or who was responsible. Of course, like any good citizen I relished the triumph of aesthetics in my corner of [...]
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- Tags: business, campaign, chicago, communication, copy, new, sculpture, Story, support
How to be well-supported
In: Customer Service
7 Apr 2008On Thursday I described how to successfully offer web-based support that your customers will love. But what if you’re the customer? Is there anything you can do to minimise your time investment and maximize your gains? As a matter of fact, there are a number of things you can do to ensure that you receive [...]
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