Posts Tagged ‘business’
Marketing Tip: Why Buyers Love Details
3 Aug 2009There are two basic groups of individuals who you will have contact over the course of your marketing efforts: buyers and non-buyers.
Buyers have already made a decision to purchase, they just may not be sure exactly what they want to buy. They tend to be looking for the vendor that can most fully and readily [...]
Without some really savvy email marketing, your business could be next!
In: Email Marketing
22 Jun 2009Every successful business fills some type of need. This is a useful thing to keep in mind when it comes to marketing your products and services, because you will be much more likely to make the sale if your potential clients clearly understand why they need to have what you’re offering. If they think your [...]
How email marketing can help you manage fear
In: Email Marketing
18 Jun 2009In my last post I discussed some ways that you can use email marketing to build up positive feelings so that people will look forward to receiving your messages and feel relieved when they arrive. Rewards, even small rewards, play a huge role in shaping our motivation and determining the types of actions we will [...]
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- Tags: business, campaign, commitment, email, Email Marketing, Marketing, new, sending, services, Story, support
Where Does Email Go When It Isn’t Delivered? Part 2
In: Email Marketing
15 Dec 2008A sender’s reputation can follow not only an IP address but a brand and a sending domain. A holistic approach is necessary when considering a sender’s reputation as no one factor alone determines what that reputation is. Reputation can be broadly defined as the opinion of a community toward an object. Knowing what the community [...]
Using Surveys to Segment Your Subscriber List
In: Email Marketing
9 Dec 2008You want to segment your subscriber list based on shared needs so that your subscribers respond similarly to your marketing strategy. Ineffectiveness arises in email marketing when you do not address your subscribers’ needs or your subscribers become disenchanted with your products or services. Effective email marketing involves developing a relationship with your subscribers that [...]
Breaking Your List into Segments
In: Email Marketing
8 Dec 2008In marketing segmentation the total market is divided into submarkets that share characteristics that cause each group to share distinct needs. If done properly each segment will respond in a similar fashion to a given marketing strategy. When applied to email marketing this concept will allow you to build relationships with your subscribers so you [...]
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- Tags: Attention, business, campaign, email, Email Marketing, Marketing, new, Segmentation, sending, Subscribers, support, Targeting, The 80/20 Rule, WOM
How to build your subscriber list… Offline
In: Email Marketing
21 Nov 2008Many business owners fail to realize what an excellent opportunity email marketing provides for developing lasting relationships with customers and potential customers who you meet offline. In much the same way that regular mailings can keep visitors coming back to your web site, they can also keep visitors coming back to your brick & mortar [...]
How to build your list of subscribers
In: Email Marketing
17 Nov 2008Many people find the idea of building up a mailing list quite daunting. However, when you have built a successful web site with a steady stream of visitors, it is much easier than you might imagine to convert those visitors into mailing list subscribers. You only need to understand the reasons why people are visiting [...]
Effective Email Marketing Writing
In: Email Marketing
14 Nov 2008Effective email marketing writing is persuasive to your subscribers, enhances your image and credibility, and adds clarity to the message in your newsletter. Even the most eye popping graphics and layouts will lose their appeal if subscribers are presented with writing that is shoddy or substandard. In the movie Glengarry Glen Ross, Alec [...]
Email marketing is one of the most effective and versatile methods for marketing your business during an economic recession. Its low cost and ease of implementation make it ideal for small and growing businesses as well as larger and more established organizations. The unique flexibility of this marketing platform also allows for a greater degree [...]
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- Tags: business, e-mail marketing
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