Posts Tagged ‘Attention’
What Is a Web Survey?
3 Feb 2009A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn. Although surveys come in many forms, and serve a variety of purposes, they do share certain characteristics. In order for the objectives of [...]
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- Tags: Attention, campaign, development, email, Memory, Online Survey, Online Surveys, Questions, report, sending, support, Targeting
Make Them Do What You Want
In: Email Marketing
28 Dec 2008You need to have a reason for sending an email to your subscribers. This reason should lead them to a clear call to action. If your newsletter does not have a purpose then you are wasting your subscriber’s time. People are busy and do not like to have their time wasted. When you send someone [...]
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- Tags: Attention, campaign, copy, email, interaction, new, sending, Subscribers, support, writing
The 4 P’s of Marketing You Should Ignore
In: Marketing
10 Dec 2008Anyone with a rudimentary knowledge of Marketing 101 is familiar with the 4 P’s of Mixed Marketing. Marketing decisions being made using a recipe was posited by James Culliton in 1948. ‘Marketing-Mix’ was coined by Neil Borton in 1953. Move ahead to 1960 where E Jerome McCarthy first proposes the 4 P classification system and [...]
Breaking Your List into Segments
In: Email Marketing
8 Dec 2008In marketing segmentation the total market is divided into submarkets that share characteristics that cause each group to share distinct needs. If done properly each segment will respond in a similar fashion to a given marketing strategy. When applied to email marketing this concept will allow you to build relationships with your subscribers so you [...]
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- Tags: Attention, business, campaign, email, Email Marketing, Marketing, new, Segmentation, sending, Subscribers, support, Targeting, The 80/20 Rule, WOM
Easy to Read Fonts in Newsletters
In: Email Marketing
4 Dec 2008The fonts you use in your mailing will determine how legible your text is, give your words emphasis, set mood and emotion behind those words, and make your newsletter cohesive. Any font used in your newsletter has to be available on your subscriber’s computer in order for it to be displayed properly. For this reason [...]
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- Tags: Attention, campaign, email, Headlines, new, Subscribers, support, writing
Effective Email Marketing Writing
In: Email Marketing
14 Nov 2008Effective email marketing writing is persuasive to your subscribers, enhances your image and credibility, and adds clarity to the message in your newsletter. Even the most eye popping graphics and layouts will lose their appeal if subscribers are presented with writing that is shoddy or substandard. In the movie Glengarry Glen Ross, Alec [...]
Maximize Your Email Campaigns With A/B Split Testing
In: Email Marketing
16 May 2008It’s an accepted wisdom that maintaining an e-mail list and sending out regular e-mail updates is a good idea for your business. But let’s think about why this should be.
Of course, it’s a good idea to have an open channel of communication with your clients, because it keeps them from forgetting about you. A professional [...]
Recently I came into the office to find that one of my two workstation monitors was getting no juice–it was completely blank. I’m pretty sure an automatic Windows update blew out the driver for my dual-monitor controller. After a restart, Windows told me it couldn’t find any driver for the video controller, and wasn’t able [...]
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- Tags: Attention, campaign, monitors, support, web software, workspace
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