We just introduced a new way to categorize, segment, and explore your contacts…. Tags.
Our custom fields allow you to store anything about your contact’s using a name and value concept. There are times you may prefer to only have an identifer that is on or off for contact’s without the need of all the power/options fields have to offer. Tags allow you to do just that and are very free-form. There is no need to set options for the tags; simply tag a contact with whatever you want, whenever you want. The free-form nature of tags allow you to quickly categorize contacts, use tag data in your automation work-flow, and segmenting your lists.