email marketing & customer service blog ActiveCampaign

Tip: Segment Campaigns Based On Custom Field Values

by Matt on July 13, 2010

With our Email Marketing software, you can create custom list segments to filter subscribers based on conditions. Then, when creating a new campaign, you can choose that segment to send to:

If you supply conditions for your list segment based on subscriber custom fields, one of the options is to match a custom field value amongst a set of values.

Here we are looking for any of the following custom field values for the field “field1-global”:

  • a
  • b
  • c

If a subscriber has any of the above values for custom field “field1-global,” they will be included in the list segment.

The syntax is simple – just separate each unique value with a comma:

a,b,c

A real-world example could be a custom field value for “City”:

chicago,new york,denver

You can leave off quotes around each value, as well as spaces before or after the commas (those will be interpreted literally).

This approach is a very powerful and efficient way to send campaigns only to subscribers that match a set of different custom field values.

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