ActiveCampaign Email Marketing Blog — Email marketing blog discussing email marketing features, deliverability, new marketing ideas, and more.

Auto-Responder vs. Subscriber Date-Based campaign: Which should I choose?

May 31, 2011

There are two types of campaigns that involve an automatic, follow-up campaign being sent after a specified amount of time, or based on a specific date in the system (usually associated with each subscriber). For example, you could have an email sent to subscribers a week before their birthday, or a follow-up email sent two [...]

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How does a company make that first list?

May 23, 2011

In order to get started with email marketing, you’ll need to obtain that first list. Although it may seem daunting with all the strict sending laws and email service provider terms, you can ease some concern by following general marketing best practices: Only contact those who have given you permission. Be relevant and subscriber-centric. Segment [...]

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Importing, Exporting, and Sharing Email Templates

May 19, 2011

Email Marketing templates are great for organizing newsletter designs, keeping a consistent look across campaigns, or getting a custom-designed email prepared really quick. We even offer free templates with the software to get you started. Once you obtain a custom template, you can import it directly into the software: The template you import must be [...]

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List of feedback loops you should signup for

May 18, 2011

Now that you know the importance of feedback loops and how our software can automatically process feedback loops you are ready to sign up for the major feedback loops. Here is a list of the FBL’s/Feedback Loops we suggest you signup for: MSN/Hotmail AOL Yahoo! Comcast Cox HostedEmail Rackspace BlueTie RoadRunner USA If you use our [...]

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Login Sources vs. Single Sign-On

April 28, 2011

When we discussed single sign-on, we mentioned how you can have another application log you into Help Desk. From the perspective of the user logging-in, this happens in the background. They do not see the log-in screen for your ActiveCampaign product: Rather, they log-in to an entirely different application, and upon successful authentication, they are [...]

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Setting up feedback loop with Yahoo

April 25, 2011

This article is for our downloaded version of our software and is not needed if you use our hosted service (as we manage everything for you with our hosted service) We recently mentioned how to set up an SPF record for your domain, in order to ensure your emails are being delivered to your subscribers’ [...]

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Customizing Your Server Based PHP Products

April 18, 2011

With our downloaded PHP/MySQL products we include the source code (minus our license checks) allowing you (or any third party programmer) to modify the software as needed. Change features, add features, and more. We do not offer custom development services (as we must focus on product development) but you or any third part programmer can [...]

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Email Marketing 5.2.5 – Brief Update

April 14, 2011

We have released Email Marketing 5.2.5, which comes with only one major change (along with some minor bug fixes) – the ability to save your API connection details on the subscriber import page for external sources: If you import from an external source, such as Salesforce, it can be extremely tiresome to re-enter the connection [...]

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Importing Subscribers From Tactile CRM

April 6, 2011

When we introduced external connectors for importing subscribers, we included a handful of common software and services to immediately start using, including Salesforce, Google Contacts, FreshBooks, and more.

Today we are introducing Tactile CRM as another source to import subscribers from (using version 5.2.4).

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Email Marketing 5.2.4 Feature Overview

April 6, 2011

We’ve just released Email Marketing version 5.2.4, and I’d like to cover some of the more notable changes that were made. We primarily spent a lot of time fixing bugs and enhancing various sections for better usability and performance. So you’ll notice very few interface changes, but be assured you’ll want to be using this [...]

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Auto-Responder vs. Subscriber Date-Based campaign: Which should I choose?

How does a company make that first list?

Importing, Exporting, and Sharing Email Templates

List of feedback loops you should signup for

Login Sources vs. Single Sign-On

Setting up feedback loop with Yahoo

Customizing Your Server Based PHP Products

Email Marketing 5.2.5 – Brief Update

Importing Subscribers From Tactile CRM

Email Marketing 5.2.4 Feature Overview

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