Who are your contacts and what are they doing?
The answer to this question is the key that unlocks great marketing campaigns — the kind that convert while forging loyal relationships with your contacts.
“Just like with dating, the more you get to know a customer,
the better your chances of a long term relationship.”
It’s not an easy question though because our contact information is fractured among specialized apps we’ve “stacked:”
- ActiveCampaign knows what’s going on with deals and marketing campaigns,
- Google Analytics knows what goals they’ve completed, and
- Shopify knows what items they’ve purchased.
It’s almost impossible to get a complete picture of a contact when pockets of data are isolated and spread out this way.