A few months ago, we made it so that you could use wildcard URLs to trigger automations.
Today, we’ve rolled out a similar update allowing you to use partial matches to create segments.
This makes segmentation based on page view data much more flexible and gives you additional options for defining segments.
You can now:
- Do advanced searches using page views,
- Create groups of contacts based on their page view history,
- Create conditions within automations based on page views, and
- Specify which contacts can enter an automation based on the pages they’ve viewed,
… without having to specify the exact URL or domain name.