Advanced Engagement Tracking with Lead Scoring

A customer recently reached out to me with an interesting problem. They wanted to be able to segment…

How to Setup ActiveCampaign Event Tracking

Understanding what pages your contacts view using ActiveCampaign's Site Tracking is an incredibly powerful tool. Site Tracking allows…

Essentialism for Marketers

Marketing has become so broad and complex it can be overwhelming. You might feel like you're struggling to…

Hacking Laziness: Demotivate to Do More

I love the weekend. I know, I know. So does everybody else. But, I’m very fortunate I also…

Shopify Plugins We Love

The sun is finally starting to shine in Chicago. That means two things; it's Valentines Day, and we…

7 Powerful Ways to Tune Up Your Marketing

Giant swaths of your marketing were created an embarrassingly long time ago. How did I know? Outdated marketing…

The Makes a Purchase Trigger is Here!

We recently shook up the ecommerce world, when we released our Ecommerce Deep Data integrations. First for Shopify,…

5 Essential Marketing Automation Tricks

Working at ActiveCampaign is full of rewards; free lunch every day, free personal ActiveCampaign account, great culture, free…

Announcing ActiveCampaign Office Hours

Today we're releasing a brand new resource for our users. ActiveCampaign Office Hours are an opportunity for you…

Announcing the BigCommerce Deep Data Integration

When we recently announced our Shopify Deep Data integration, we mentioned that it was only the first of…