Behavioral Targeting: Site Tracking and Marketing Automation

Site Tracking ties your contact’s behavior on your website together with ActiveCampaign so your marketing and sales processes can react and adapt in real-time to the behavior of individual contacts. If you aren’t using it, I hope this post motivates you to get it set up. There are so many useful things you can do with it.

This isn’t a new feature, but it’s so powerful, with so many potential applications, I thought you might appreciate an in-depth discussion, and some specific examples, of how it can be used to improve your marketing.

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New feature: “Text only” emails in automations

In response to a request from one of our users, we are releasing a new feature: “text only” emails can now be sent within automations and other campaign types.

You’ve always been able to send “text only” emails, by creating a single one-time “Text Only” campaign, and now you can use “text only” messages with:

  • Autoresponders
  • RSS to email
  • Date based campaigns
  • Automations

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New feature: Hide on mobile

Optimizing emails for mobile has quickly gone from important to essential. Today, far more emails are read on mobile than desktop or webmail clients:

Emails opened by environment
Source: Litmus, July 2015

We’ve been creating mobile responsive email templates for a while and we’ve just taken our mobile optimization even further with a new feature: “Hide on mobile.”

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A Simple Marketing Automation Tactic that Improves Your Content Marketing

Picking topics for your content can feel like guesswork… you think you’ve got a good topic your target market will probably be interested in.

Sometimes you get lucky and a piece gets tons of shares creating a tidal wave of traffic. But when the dust settles you don’t have any more leads or sales.

And then, there’s that other problem… you painstakingly craft something wonderful, something you are sure people will love. But, then, nothing. No shares, very little traffic, and not a single comment.

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6 useful automations you can import right now

After reviewing our blog comments, I saw many of you want us to share pre-built automation workflows.

Here are six of my personal favorites…

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6 ways marketing automation can improve your website’s conversion rate

 

Are you frustrated by your website’s low conversion rate?

You’ve already optimized your sales copy, updated your design, and tested for usability.

No matter what you do, your conversion rate remains lower than your industry average, and you’ve got a sneaking suspicion your closest competitors are doing much better (judging by what they can afford to spend on Adwords).

What else can you do?

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Targeting Your Marketing: Advanced Segmentation

Segment your list for better email marketing

 

The emails you do not send are more important than the ones you send.

If you email the wrong people, your deliverability will plummet. The people you want to reach, the contacts who want to hear from you and are ready to buy, will never even know you emailed them.

If your email isn’t engaging people, the algorithms assume it is unwanted so it’s filtered away from the inbox.

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Create an effective lead scoring system in 7 steps

Lead scoring solves an important problem… it keeps your sales team focused on only your best opportunities, so they aren’t wasting time on dead end leads.

A good lead scoring model can help you prioritize leads by:

how likely they are to purchase,
purchase size, and
purchase timeframe

… so your sales team is always focused on the hottest, biggest prospects.

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Setup a two-way sync between ActiveCampaign and Salesforce (and other apps) using PieSync

It’s a wonderful time to be a digital marketer. Open APIs and an unprecedented emphasis on integration have made it so we can combine our favorite apps to create a super platform.

We might use Gmail to communicate with our clients, SalesForce to manage our sales process, and ActiveCampaign for our email marketing and marketing automation. We can patch together “best of breed” tools to build our ideal workflow.

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5 landing page services with unique benefits

I wanted to compare the great landing page builders that integrate with ActiveCampaign, but I quickly ran into a problem — it was difficult to identify what made each of them unique.

I imagine it’s also challenging from a consumer’s standpoint — how do you pick a landing page solution when they offer very similar features? What are each company’s strengths? What unique capabilities do they offer?

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