Segment By Page Views
With Partial Matches

A few months ago, we made it so that you could use wildcard URLs to trigger automations.

Today, we’ve rolled out a similar update allowing you to use partial matches to create segments.

This makes segmentation based on page view data much more flexible and gives you additional options for defining segments.

You can now:

  • Do advanced searches using page views,
  • Create groups of contacts based on their page view history,
  • Create conditions within automations based on page views, and
  • Specify which contacts can enter an automation based on the pages they’ve viewed,

… without having to specify the exact URL or domain name.

(more…)

Become an ActiveCampaign
Certified Consultant

Today we are opening up enrollment for the ActiveCampaign Certified Consultant program.

Certification is a way for business coaches and consultants to receive referrals from us when users ask for help outside the scope of services we provide.

Users who want help designing and implementing their marketing or sales strategy will have a way to be paired with coaches and consultants who are both credible and familiar with their specific marketing and sales platform’s capabilities.

If you see the ActiveCampaign Certified Consultant seal:

… you’ll know that consultant can assist you, not only with strategy, ideas, and advice, but with creating and implementing the campaigns inside of ActiveCampaign.

(more…)

6 Inbound Marketing Experts Reveal the 6 Enduring Keys to List Building



Every marketing blog has a post on list building so when I started this post I knew it would have to be extraordinary to stand out.

So, I contacted a “dream team” of inbound marketing experts and companies known for their innovative list building:

I asked these experts to reveal their latest and greatest list building and opt-in conversion strategies, and provide the data.

The topic was “List Building: What’s Working Right Now.” The focus was on revealing the list-building tactics and opt-in optimizations that are working best at this exact moment, in January 2016.

That’s still what this post is, but not really.

(more…)

A Holiday Gift:
8 More Automations You Can Import

To celebrate the holidays, we are sharing another batch of automation workflows to grow your business, engage your following, and save your valuable time…

 

(more…)

Track Contact Data Once & Share
It With Your Entire Marketing Stack

Who are your contacts and what are they doing?

The answer to this question is the key that unlocks great marketing campaigns — the kind that convert while forging loyal relationships with your contacts.

I like how Relevance put it in a recent Tweet:

“Just like with dating, the more you get to know a customer,
the better your chances of a long term relationship.”

It’s not an easy question though because our contact information is fractured among specialized apps we’ve “stacked:”

  • ActiveCampaign knows what’s going on with deals and marketing campaigns,
  • Google Analytics knows what goals they’ve completed, and
  • Shopify knows what items they’ve purchased.

It’s almost impossible to get a complete picture of a contact when pockets of data are isolated and spread out this way.

(more…)

New Videos, Case Studies,
Discussions, and More…

We’ve been hard at work creating resources to help you get even better results with ActiveCampaign. To that end, we’ve created case studies, usage scenarios, video walkthroughs, and we continue to have some fantastic collaboration going on in the ActiveCampaign Community. If you haven’t joined yet, I don’t know what you are waiting for… stop in and introduce yourself!

Walkthrough videos:

(more…)

Automatically Create Unique Deal
Titles Using Personalization Tags

What changed?

You can now use personalization tags in the titles of your deals so that when deals are automatically created, they can have unique names. You could insert the name of the contact, the company they are associated with, or any custom field you’ve created.

(more…)

New: Custom HTML in Designer Templates

You asked, and we listened…

It’s now possible to add HTML blocks to your designer emails! This update gives you more control over your email’s appearance and functionality making our designer templates even more flexible.

(more…)

Feature Update: Trigger Automations
on Page Visits Using Wildcards

What changed…

You can now trigger automations using wildcard URLs. This opens up the range of web pages the “On webpage visit” trigger is capable of handling and makes it much easier to use with groups of pages.

image

This is a more subtle change than some of our releases but, for the people who need it, it makes all the difference.

(more…)

Use Marketing Automation to Gather and Improve Your Net Promoter Score℠

Rather than looking back at what happened, a Net Promoter Score ℠ (NPS®) is touted to be a predictive indicator of future growth. It’s claimed that companies with higher NPS’s will be more likely to experience organic growth than competitors with lower NPS as their more satisfied customers make repeat purchases and help spread the word about a great company with a great product.

While revenue is often considered the best indication of growth, it is a lagging metric and may not predict future growth at all. For instance, if your company is generating revenue with misleading marketing that creates disappointed customers, your growth will be short-lived as word spreads that you don’t deliver on your promises.

(more…)