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Introducing Subscriber Import Filters

June 21, 2011

We’ve just included a new feature when importing subscribers – the ability to supply filters to narrow down the data returned from the external source. This is useful when handling different types of contacts, and only needing to import a certain subset as subscribers. Each external source has it’s own unique set of filters, depending [...]

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Import Subscribers From Batchbook

June 20, 2011

If you use Batchbook, you’re in luck. You can now easily import your contacts into ActiveCampaign with an easy-to-use import connector: Just supply filters (or leave empty), and ActiveCampaign will automatically connect to your Batchbook account and retrieve your contacts. Your Batchbook contacts will be brought in as new subscribers, and you can re-import at [...]

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Overview of Scheduled Tasks

June 15, 2011

ActiveCampaign works great when you’re logged-in using the software. Did you know it works even better when you’re away from the software? With our Scheduled Tasks feature, you can start sending a campaign, importing subscribers or database sync, and safely close the browser/window to do other things. You can even shut down your computer entirely, [...]

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Creating, Sending, and Analyzing a Campaign with the API

June 8, 2011

We recently provided a quick programming example on how to add subscribers and lists using the ActiveCampaign API. The next step is to create a campaign, send it, and analyze the results. You can also do this using the API. We’ll also show you how to dynamically display a campaign’s HTML message content on any [...]

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Adding New Subscribers and Lists with the API

June 6, 2011

Adding subscribers to your lists could be considered the most important step in email marketing. After all, if you can’t get them on your list, you can’t send to them! There are numerous ways to add subscribers to your lists. First, the public section of the software provides a simple form to input an email [...]

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Tip: Changing the social share icon images (Unofficial)

June 3, 2011

Downloaded users can modify the icons used for social sharing in emails: By default, the above icons are used in emails to replace personalization tags, such as %SOCIALSHARE-FACEBOOK% and %SOCIALSHARE-TWITTER%. When clicking these icons in emails, subscribers are taken to the respective social site to share the campaign. Some users have expressed interest in changing [...]

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Auto-Responder vs. Subscriber Date-Based campaign: Which should I choose?

May 31, 2011

There are two types of campaigns that involve an automatic, follow-up campaign being sent after a specified amount of time, or based on a specific date in the system (usually associated with each subscriber). For example, you could have an email sent to subscribers a week before their birthday, or a follow-up email sent two [...]

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How does a company make that first list?

May 23, 2011

In order to get started with email marketing, you’ll need to obtain that first list. Although it may seem daunting with all the strict sending laws and email service provider terms, you can ease some concern by following general marketing best practices: Only contact those who have given you permission. Be relevant and subscriber-centric. Segment [...]

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Importing, Exporting, and Sharing Email Templates

May 19, 2011

Email Marketing templates are great for organizing newsletter designs, keeping a consistent look across campaigns, or getting a custom-designed email prepared really quick. We even offer free templates with the software to get you started. Once you obtain a custom template, you can import it directly into the software: The template you import must be [...]

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List of feedback loops you should signup for

May 18, 2011

Now that you know the importance of feedback loops and how our software can automatically process feedback loops you are ready to sign up for the major feedback loops. Here is a list of the FBL’s/Feedback Loops we suggest you signup for: MSN/Hotmail AOL Yahoo! Comcast Cox HostedEmail Rackspace BlueTie RoadRunner USA If you use our [...]

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