email marketing & customer service blog ActiveCampaign

Email Marketing 5.1 – Inbox Preview, Trend Reports, Social Sharing, And More

March 30, 2010

We have just released ActiveCampaign Email Marketing 5.1. This update contains a number of new features along with a large amount of usability & work flow improvements. Inbox Preview One of our top suggested features in our feedback system was to have a tool that allowed you to preview your email in the major email [...]

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Email Client Report (Preview)

March 21, 2010

With 5.1 we have a number of new features such as Inbox Preview, Open Trending Reports, and a number of other items. One of the new features is email client reporting.  After upgrading to 5.1 your software will automatically start tracking the email clients of your subscribers.  After you send your first campaign (using 5.1) [...]

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ActiveCampaign Email Marketing 5.1 – Coming Soon

March 16, 2010

Just a quick update for all of our email marketing clients.  We are currently working on version 5.1 which will be available in the near future. While this is not a major update it includes a number of new features that have been suggested: Inbox Preview Tool – Preview how your email will appear in [...]

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Email Marketing & The Call For Action

February 24, 2010

It’s important to pay attention to the length of the copy that you use in your newsletter. If your email becomes too “heavy” in content then the purpose of your email becomes confusing to the subscriber. For email to succeed as a form of communication it needs to be clear what you want your subscriber [...]

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Have a great email design?

February 19, 2010

With the thousands of users using ActiveCampaign Email Marketing every single day we have seen some amazing email designs. Many users are often looking for inspiration or examples of what could be done with email design.  To help connect designers and non-designers we will be starting to highlight some of these designs and the companies [...]

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Help Desk 3.0 Development Update

February 10, 2010

We have been developing ActiveCampaign Help Desk 3.0 for some time now.  The progress has been very promising and we are looking forward to sharing screenshots and feature / change explanations in the near future.  As we have not posted an update yet I wanted to share a couple of the major features that have [...]

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Email Design & Email Deliverability Tips

January 21, 2010

We have recently published a number of new guides for email design and email deliverability.  Topics include setting up SPF records, DKIM, feedback loops, email design best practices, and more. You can view our growing list of email marketing articles & guides  by selecting one of the following categories: Email Deliverability Learn how to ensure [...]

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Email Marketing Abuse Management & New Account Approvals

January 13, 2010

We recently released an update to our email marketing software that includes a couple of new features that are useful when reselling our product. Abuse Management ActiveCampaign Email Marketing allows you to ensure your users include unsubscription links, require opt-ins, etc.. but until recently there was no built-in abuse management tool. With the release of [...]

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Want To Make A Career In Email Marketing?

January 3, 2010

If quality email marketing is something that you believe in and are passionate about, you may want to make it a central focus of your career. You may also have noticed that email marketing is thriving in a troubled economy or that it is becoming more effective over time. If you want to go into [...]

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2 Steps To Start Email Marketing For A New Business

January 1, 2010

Email marketing is one of the most cost effective ways to promote a business, particularly when that business is tied to a web site. It is natural for the user to transition from an email message onto the web site of the company which sent it to them, especially if you have taken care to [...]

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