How Can I Start An Email Marketing Service?
In: Email Marketing
21 Dec 2009Because online marketing is one of the few industries experiencing growth and prosperity in the present economy, a growing number of entrepreneurs and online service providers are aiming to expand into providing email marketing services. This is an outstanding business opportunity, particularly for businesses who already offer internet- or marketing-related services to their clients. In this article we will briefly review the steps you need to take to succeed as an email marketing service provider.
Do Email Marketing Services Really Work?
In: Email Marketing
21 Dec 2009There are three basic types of email marketing services, representing three fundamental approaches to email marketing. This is why it is misleading to lump the different types of products and services together, and why it is so easy to become confused about what works and what doesn’t.
In this article we will break down all of the different types of email marketing service, explain the assumptions that they operate under, and look at the reasons why they are or are not effective.
How Much Do Email Marketing Lists Cost?
In: Email Marketing
14 Dec 2009This is one of the most common questions that we hear from individuals who are new to email marketing: where can I buy an email marketing list and how much will it cost?
The common assumption is that the sequence of an email marketing campaign goes something like this:
- Develop a pitch
- Buy a supposedly “opt-in” mailing list (yeah right)
- Send the pitch out to that list
- Watch the sales roll in!
Every year thousands of companies follow this ill-conceived plan and fail miserably, because it simply is not an effective strategy. And then from that point on, they assume that email marketing simply doesn’t work, or at least doesn’t work for their product. But email marketing can be extraordinarily effective if you use a more sensible approach to planning your email campaigns.
Email Marketing With Videos
In: Email Marketing
9 Dec 2009Have you ever seen an email with a video embedded? Odds are you have not seen many emails including a video. While some email clients would display the video – many would not. It would also cause your email to be flagged as spam or a security issue which would greatly hurt your read & interaction rates.
While compatibility for videos is increasing with new email clients it is still suggested that you do not include the direct video within your email campaign. We suggest to link to your video or include a screen shot of the video. You can include a screen shot of the full video component which will look like the video is embedded. When your user clicks the play (or any part of the video image) it would then open the video in their browser.
Here is an example:
Email Marketing with Joomla
1 Dec 2009Integrating our email marketing software with your preferred content management system is a priority for us. We’ve already established plugins for WordPress, vBulletin, Twitter, and Facebook, and today we’re excited to provide the same friendly interface access to your email marketing lists as a Joomla extension.
Simply provide your email marketing software details, and choose the lists you’d like to display on the Joomla Registration form, and “Your Details” form:
As with our vBulletin plugin, subscribes (and unsubscribes) will sync across to your email marketing software once the user registers, or updates their profile.
You will need version 5.0.20 of our email marketing software in order to take advantage of the Joomla extension.
Viral Email Marketing Strategies
In: Email Marketing
23 Nov 2009
One of the most alluring facets of social media marketing is the potential for sales and branding messages to “turn viral,” meaning that people start passing them on to friends just because they find it amusing, entertaining, or valuable. But in order for this to happen, you need to really have an idea of what people in your market segments are interested in. You also have to have some good ideas about how to get them to pass your message along.
Although many people have come to think of email-marketing as a one-to-many form of advertisement, there is actually tremendous potential for viral email marketing. Here are a few basic strategies you can use.
By the way: if you blog or tweet about this post, let us know and we’ll give you a coupon code for 10% off any of our self-hosted software products!
How to Improve Your Email Marketing Teasers
In: Email Marketing
17 Nov 2009
Most modern email readers display a snippet of text from the beginning of each email as a teaser that helps users know whether it is something they want to open and read. You can see this small bit of text in Outlook, Gmail, Yahoo Mail, Apple’s Mail.app client, and even the iPhone email application. This text is also what your reader will see if their email client has blocked all of your big pretty images. Some marketers refer to this text as the message preheader.
You probably already know how important a compelling title is for your email marketing campaign’s open/read rate. Good ad copy always begins with a interesting, informative headline. The headline’s job is to sell the sales copy, so that the sales copy will be able to sell the product. You can use the email snippet text to enhance the allure of your headline, to provide extra information, or to strongly direct attention to a call for action.
Read the rest of this entry »
Email Marketing 101: Building Credit With ISPs
In: Email Marketing
11 Nov 2009A lot of people new to email marketing express concern about their mailings being delivered as spam or worse having their site shut down by ISPs. Those are justifiable concerns. Even if your subscribers are opted in and your mailings contain unsubscribe links couldn’t someone still report you as spam? Well, yes, that could very well happen but if a lot of your subscribers are reporting your mailing as spam then that naturally casts you in a suspicious light with your ISP. So does having half your subscriber list being reported as bounces. That right there throws a red flag and is a reason to set up bounce management if you haven’t already done so. Your ISP has the right to ask why so many opted in subscribers have email addresses that bounced or were reported as spam.
Will My ISP Think I’m Spamming?
In: Email Marketing
9 Nov 2009We recently received a comment that exemplifies a lot of the fears that beginning email marketers have:
Hi,
If I do use software such as 1-2-All, isn’t my IP being shown to my ISP as sending out many, many emails. Won’t I therefore be shut down? I need to send out about 250 per day. I know that legally a spammer must attempt to hide his identity and (not or) be deceptive. I want to do neither, in fact my letterhead includes name, address, phone, email, etc. in every email. I am hardly a spammer. However, the ISP’s think that any email sent out from a hitherto unknown sender is spam. Perhaps socially yes, legally no. Regardless of the legal innocence of my actions, I need to get the word out. How do I do it?
Your response will be greatly appreciated.
Frank
As we enter into another holiday season, you’ll want to spend some time considering ways to fine-tune your email marketing campaigns. There are certainly unique opportunities for a variety of business sectors in this season. There are also some pitfalls that you should be mindful of if you want to maximize the effectiveness of your messages.
Read the rest of this entry »
Categories
- Affiliates (14)
- Customer Service (4)
- Email Marketing (134)
- General (84)
- Marketing (7)
- Product Updates (62)
- Programming (11)
- Sales (11)
- Small Business (7)
- Surveys & Research (13)
- 4 great reasons why you should be doing web surveys: [...] why great web based surveys are so powerful. They allow you to tap this type of information di [...]
- CRM Asia Solutions: A good article, definitely worth taking a step back and asking what your customers want to read, wha [...]
- CRM Asia Solutions: I have recently purchased the current version of Supporttrio and I am really impressed as always by [...]
- Jason: With our help desk & live chat software used together there really is no advantage to that solut [...]
- Anup Bhatia: How about building all in one software like Kayako Client Support suite. It will be a great help for [...]
- ActiveCampaign Email Marketing 5.1 – Coming Soon
- Email Marketing & The Call For Action
- Have a great email design?
- Help Desk 3.0 Development Update
- Email Design & Email Deliverability Tips
- Email Marketing Abuse Management & New Account Approvals
- Want To Make A Career In Email Marketing?
- 2 Steps To Start Email Marketing For A New Business
- What Is The Best Format For Email Marketing Messages?
- How To Write An Email Marketing Message