New Feature: Modify Case When Using Personalization Tags

Personalized marketing is typically successful marketing. The more you know about a person, the better you can target and communicate with them. One small facet of this in ActiveCampaign is the usage of personalization tags.

Personalization tags let you include custom greetings or use any information you have about a contact in your message. We recently decided to take a new look at this handy feature and we’ve now rolled out some new enhancements to it.

You can now add modifiers to personalization tags to control the case of how they appear in your messages. With this new update, gone are the days of:

Hello JOHN,

This type of “greeting” would occur when someone was signed up and in your mailing list with their first name in ALL CAPS. This sort of thing either occurred because they didn’t know how to turn the caps lock off, or some sort of export system, likely from a database exported them as such. Now we’ve made personalization tags that much more personal.

Where you would have previously written:

Hello %FIRSTNAME%,

You can now write:

Hello %FIRSTNAME|TITLECASE%,

And ActiveCampaign will do the work for you to normalize things for human consumption yielding the following instead.

Hello John,

Much better right? You are no longer held down by the oppressive reign of the mighty CAPS LOCK key.

We didn’t stop there though. Maybe you like things all capitalized? all lowercased? We’ve got you covered. Check out our newly revised Personalization Tags help document for more. Happy personalizing!

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  • http://www.optiflow.co.za Eugeine

    This is seriously cool guys! I actually wanted to request this feature. Clearly you’re psychic.

    • jvandeboom

      Glad you like it. We try to be :)

  • http://www.nychemarketing.com nyssa

    Working on a series and was just thinking about this – great stuff!

  • http://www.jezweb.com.au Jeremy Dawes

    Great feature and idea, thank you.

  • http://writingeekery.com/ MJ Bush

    This is great except when the “first name” is initials and the second initial ends up lowercase. I noticed that with some of the emails I get about the same time you came out with this. I guess I know why. :)

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