List engagement & removing non-engaged subscribers

In the past IP reputation & segmenting types of email to different IP’s was the obvious delivery tactic for many email senders.  But now the combination of domain reputation and engagement is increasingly making deliverability quite a challenge for some senders.

We have had many people contact us to help remove non-engaged subscribers.  We even had some internal tools to help do this on-demand.  We recently took a little time to add the capability into everyone’s account so you can manage your engagement and clean up any subscribers that have not engaged in a specific time period.

When you click “View Cleanup Options” you have the option to either remove all subscribers who have not engaged ever or anyone who have not engaged within a specific time period.

You can find this new page by going to Lists. Next to each list there is a down arrow. Clicking the down arrow will display a list of options. Click “Engagement Management” to navigate to this feature.

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  • AWESOME addition, guys, I’m a big believer in cleaning up your lists to remove people who don’t engage.

  • Great new tool help keep your target audience active and engaging

  • Jon Salinger

    What version is this on?

    • jvandeboom

      This is currently only available in the standard ActiveCampaign service (not the on-site edition at this time — although I could see it being added in the future to on-site)

  • Yeh, but what if someone was just added and haven’t had time to engage?

    • This is why we allow you to set time ranges of 3 months 6 months etc.

  • Café com Coaching

    Where can I find “Engagement” in this section? This feature still existes?!

  • h2oMatt

    Is this still located at: Lists > Advanced Options > Engagement?

    I just went to lists and don’t see an ‘Advanced Options’ option. Wondering if this post was written for an old version of AC.

    If so, where can list clean up be located now?


    • Brian Gladu

      Yes, the location of this feature has changed slightly since this post was published. It’s still located in Lists but you access it by clicking the down arrow next to each list. Here is a short video showing where to find it:

      I’ll update this post to reflect the change, thank you for bringing it to our attention.

      • h2oMatt

        Thanks for the quick response and also the video Brian.

        Very helpful and much appreciate :)


        • Brian Gladu

          No problem, Matt. Here to help!