Our Shopify and Unbounce integrations have been improved to allow the ability to map more fields into ActiveCampaign. They initially allowed only name and email address to be saved (from your Shopify checkout page, or Unbounce landing page), but now you can choose to map additional fields as well.
Just visit the External Services section of ActiveCampaign, and edit either Shopify or Unbounce. Here you can set up your mappings:
This means more subscriber data coming across for smarter list segmenting and campaign targeting. We plan to include this feature for Wufoo (and future services as well).