HIGHER EDUCATION EMAIL MARKETING AND MARKETING AUTOMATION
How does marketing automation help colleges and universities?
Score candidates to find the best fit
Identify student interests
Send beautiful email updates
Stay in touch with alumni
Welcome students at orientation
See how it works for your school
Connect ActiveCampaign to the tools you already use
The tools you need to manage cross-departmental processes
Marketing automation
Automate orientation and follow up with your students using triggered emails.
Email marketing
Send beautiful emails to pass along information and make announcements.
CRM
Track enrollment processes, manage alumni donations, and keep all departments on the same page.
Site tracking
See exactly what people do on your website, then follow up with targeted emails.
Facebook Custom Audiences
Target students on Facebook based on the information you have in ActiveCampaign.
Segmentation
Group students by location, interest, lead score, GPA, test scores, or any other criteria you can think of.
Advanced reporting
See which offers and campaigns get the best results. Use reports to find new ways to grow.
Custom forms
Capture student information with customizable forms—and then follow up based on their interests.
Geotargeting
Target students and alumni based on their geographic location.