As we have built out our automation capabilities over the past year, we quickly realized we need a seamless integration with your sales process.
We currently integrate with many CRM providers (and will continue to do so) but the basic concept of contacts being synced back and forth were not meeting our users’ needs. So we decided to create our own CRM that is built directly into ActiveCampaign and have plans to do seamless syncs of sales data with our CRM partners in the future (more on this later)
We took a very simple approach to our CRM work flow. We wanted something that we would love to use internally and that would cater towards small and medium sized businesses.
Everything is customizable. You can create custom deal pipelines, stages, task types, etc.. As a lead comes into ActiveCampaign it can be placed into a pipeline. You would then move it to different stages as your sales process advances. All the while our automations will be there to help you move, update, and prioritize your deals.
Send individual emails from within ActiveCampaign or connect ANY email account (Gmail, Yahoo, Outlook, etc..). Once connected you will see all related sent and received emails automatically within your Deal stream. No BCC that points to some special inbox required!
As we added all of the new CRM and sales features, we made sure to fully integrate that within our automation capabilities. You can now have automations run based on deals, create deals, adjust deals, etc… We also improved our automations to allow multiple entry points.
Previously you could only start an automation from four different options (and could only pick one). Now you have a dozen start options and can choose multiple options for when each automation will begin.
People have been begging us to add some form of contact scoring within ActiveCampaign. We always agreed it would be nice, but we didn’t want to release some mediocre scoring system that just increments based on clicks and opens. The actual value in that is pretty low.
So rather than doing that we developed a scoring system that allows dynamic increase and decreases of a score based on any marketing channel that you integrate with. So the score can fluctuate based on campaign interactions, individual email interactions, traffic/history on your website, custom events, sales data, and much more.
Contact & Lead Scoring is free with all enterprise plans and is a paid upgrade for any small business plan.
All new accounts are getting this update already. We are in the process of updating all existing users and you should receive the update in the upcoming weeks. Contact us if you don’t want to wait! We can update your account right away on demand.
This is just the start of what we have planned. Expect more CRM updates in the near future. The syncing of data with other CRM’s is something we are working on as well. That will allow you to use another CRM for your sales activity while using ActiveCampaign as the marketing/automation engine.
Lastly, we have been busy working on a brand new email designer. We have rethought and reworked the entire email designer from the ground up. Our hope is to have some sneak peeks soon.