Archive for the ‘Surveys & Research’ Category
What Is a Web Survey?
3 Feb 2009A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn. Although surveys come in many forms, and serve a variety of purposes, they do share certain characteristics. In order for the objectives of [...]
- (1) Comment
- Tags: Attention, campaign, development, email, Memory, Online Survey, Online Surveys, Questions, report, sending, support, Targeting
Recalling Memory in Survey Response
20 Jan 2009Survey questions often ask respondents for autobiographical information. The accuracy of responses to these questions is dependent on the respondent’s ability to recall memories. Unless you have a condition known as hyperthymestic syndrome you do not have a superior autobiographical memory. Neither do your survey respondents. In fact there have only been three confirmed cases [...]
Reliability in Research Design
3 Jan 2009When I think of reliability I imagine always knowing what to expect. If a person is able to produce the same quality work consistently then they are considered reliable. You see it in sports all the time. Certain players have a knack for coming through in key situations no matter how late in the season [...]
- (2) Comments
- Tags: campaign, cron, Questions, support
Validity in Research Design
2 Jan 2009Conclusions drawn from analyzing survey data are only acceptable to the degree to which they are determined valid. Validity is used to determine whether research measures what it intended to measure and to approximate the truthfulness of the results. Researchers often use their own definition when it comes to what is considered valid. In quantitative [...]
- (3) Comments
- Tags: campaign, commitment, Content, cron, Questions, report, support
Monadic Scaling Techniques for Survey Research
25 Dec 2008A non comparative scale can also be variously referred to as a monadic or metric scale. Respondents evaluate only one object at a time and the resulting data set is either interval or ratio scale. An example of this would be if you would take an object such as an iPod and ask each respondent [...]
Understanding Levels of Measurement
21 Dec 2008We gather knowledge through observation and when we collect enough observations we form concepts. The process of connecting observations to concepts is known as operationalization. Specifying what we mean when we use certain terms is referred to as conceptualization. Survey research involves a systematic measurement of observations in order to come up with conclusions that [...]
Will Changing Order Change Survey Answers?
12 Dec 2008The order in which questions are asked in your survey can influence the results of your survey. For this reason you should group your questions into logically coherent sections. Grouping questions that are similar together will make your survey easier to complete for your respondent. As will grouping questions with a similar format. Your [...]
- (1) Comment
- Tags: campaign, Questions, support, WOM
How to make better web surveys
14 Apr 2008In my previous post, I talked about some of the reasons to start doing web surveys. Of course, for someone who has no experience with this way of gathering information, starting to run surveys can be a little daunting. As always, you’ll want to make the user’s experience your first priority. This means taking a [...]
Categories
- Affiliates (14)
- Customer Service (4)
- Email Marketing (134)
- General (84)
- Marketing (7)
- Product Updates (62)
- Programming (11)
- Sales (11)
- Small Business (7)
- Surveys & Research (13)