12 Tips to Get Your Best Email Deliverability Ever

Unfortunately, there isn't a magic bullet for perfect email deliverability. But, like many things with marketing, if you…

One List vs Multiple Lists: The ActiveCampaign Experts Weigh in

The most popular thread from our community forum is a back-and-forth about whether there should be one list…

What is Local SEO and How to Optimize Local SEO Effectively?

Running a local brick and mortar business is hard. You have to deal with everything an office/work-from-home business…

3 Statistics Every Marketer Should Understand

People are quick to point out that statistics can be deceptive, malleable, or unreliable. We hear this so…

Listen, Learn, Adapt: Keeping Pace in the Personalization Race

There was a time when email personalization meant inserting the contact's first name into the greeting or subject…

See, Think, Do: Marketing to People Who Aren’t Ready to Buy

When I first started marketing, I made what's probably a very common beginner's mistake: I tried to get…

Engagement Scores Part II: Engagement Segments

Last week I outlined how you can take advantage of ActiveCampaign's Lead Scoring to create a gradient of…

Advanced Engagement Tracking with Lead Scoring

A customer recently reached out to me with an interesting problem. They wanted to be able to segment…

How to Setup ActiveCampaign Event Tracking

Understanding what pages your contacts view using ActiveCampaign's Site Tracking is an incredibly powerful tool. Site Tracking allows…

Essentialism for Marketers

Marketing has become so broad and complex it can be overwhelming. You might feel like you're struggling to…