Archive for the ‘Sales’ Category
Email Sales And Branding
In: Email Marketing| Sales
20 Oct 2009There seem to be a lot of mixed messages in the marketing community when it comes to branding your company versus generating sales. On one side, you have the folks that insist that branding is critical to instill trust, and that you should not pollute your brand with incessant calls to action. On the other [...]
Marketing Tip: Why Buyers Love Details
3 Aug 2009There are two basic groups of individuals who you will have contact over the course of your marketing efforts: buyers and non-buyers.
Buyers have already made a decision to purchase, they just may not be sure exactly what they want to buy. They tend to be looking for the vendor that can most fully and readily [...]
The secret to selling with autoresponders
In: Email Marketing| Sales
14 Jul 2009The use of a good email marketing autoresponder system affords you a tremendous opportunity to communicate with your potential clients in a way that virtually guarantees future sales.
The key to making any kind of sale is trust. At the most basic level, a potential customer has to trust that you will give them what you [...]
Warning: You may be ruining your hottest leads
In: Email Marketing| Sales
18 May 2009This post has to do with a single question: If a client replies to your DONOTREPLY address, do you still make the sale?
E-mail marketing is a powerful way to build and maintain relationships with your clients over the long term. All too often, though, even savvy businesspeople forget that a real relationship goes both ways.
Changing Good to Best, Bad to Good
9 Jan 2009It’s not reasonable to expect that you will profit off of all or even most of your subscribers. What you can expect is that a few of your subscribers will pick up for the majority of your list members. We call them your best customers and you must value them as a precious commodity if [...]
Targeting Your Best Customers
In: Email Marketing| Marketing| Sales
6 Jan 2009In order to control the future you must control the past. While you cannot rewrite the past in order to take over the future you can use it to predict it. The past allows you to learn more about your subscribers so that you can then target your email marketing approach toward them. When [...]
It seems counterintuitive that you should want to offer your customers a money-back guarantee. After all, the customer’s money is really what you came for. Once you’ve got it, and you’ve delivered your product, it makes sense that the transaction should be finished, right?
But this idea makes customers nervous. What if they buy the product [...]
How to make them love you anyway
4 Apr 2008Since we started giving away fully-functional, free versions of our most popular software products with no strings attached, we’ve been fielding some phone calls from disgruntled users of other people’s services.
You see, if you download and install a free copy of our Help Desk Software, for example, the bottom of each page of your support [...]
It always puzzles me when I find myself in a license situation that simply does not make any sense. Recently I was given two options with a fairly large software company:
Upgrade my current license (it will cost over $2,000 and includes 12 mths support)
Purchase a new license (it will cost just under $1,000 and [...]
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- Tags: licensing, pricing, software, upgrade
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