Create Forms that Convert with
Our New Form Builder

We’ve completely rebuilt our form builder. Now, you’ll be able to easily create a variety of beautiful forms:

We’ll be rolling this update out slowly over the next few weeks. If you’d like to have your account upgraded immediately, email our support team and let them know you want your account upgraded with the form builder release.

Using the new form builder

After your account is upgraded, you’ll notice a new “Forms” tab in the top menu. Clicking “New Form” will bring up a modal window:

You’ll be able to choose from four “tried and true” display types:

Appears within the content of your website. This would be the form type you might use for a landing page or a “contact us” form. This type of form is available to all account tiers.

Appears as a persistent strip at the top or bottom of the webpage.*

Appears in the corner of the browser window.* It’s noticeable, but doesn’t cover much content.

Appears in the center of the browser window and creates a new layer on top of the page and slightly dims the background so the form stands out.*

* Floating Bar, Floating Box, and Pop-up Forms are a Plus & Enterprise plan feature. 

Built-in automation

When your form is submitted, you can immediately perform automated actions:

  • Add a Tag – Tag contacts to track their lead source, identify their interests for targeted follow-up, and keep your list organized.
  • Add to Deal – Begin your sales process immediately by creating a new deal and adding it to any stage of any pipeline.
  • Email Results – Notify members of your team by email when a new lead is available.
  • Subscribe to List – Add a contact to multiple lists simultaneously.

After clicking the “Create” button, you’ll be redirected to the form builder itself.

 

Customizing your form

Fields

With the inline form, you can drag and drop fields into the form. You’ll be able to add default fields and any custom fields you’ve created.

You can also insert HTML code, images, and header text, so you’ll be able to add whatever content you need into the form.

We are also offering CAPTCHA, a list selector, and subscribe/unsubscribe options so you’ll be able to design a complete list preferences form:

You’ll also be able to create custom fields from within the form builder by clicking “Add New Field.”

Text

Here you’ll be able to define the button text and “Thank You” message.

Style

Here you’ll have a plethora of options for changing the look and feel of your form. You’ll have the flexibility to precisely match your website or create a form that stands out with bright, complimentary colors.

We give you many formatting options built-in, but for unlimited flexibility, you’re also able to use CSS. After clicking the “Inspector” button, you can click on the element of the form you’d like to customize and add CSS code.

Options

You’ll be able to choose whether the form displays a “Thank you” message or redirects them to a URL after it is submitted.

Here you’ll have another opportunity to change or add to the actions that are triggered when the form is submitted.

If you are creating a Modal, Floating Box, or Floating Bar form, you’ll have the option to define when that form should appear. You can have it always show, show once and then hide, or hide after they’ve interacted with it (submitted it or closed it).

You’ll also be able to choose the forms appearance effect:

Slide in effect:

 

Fade in effect:

 

The Show Delay allows you to choose at what point the form is displayed to your visitors. Rather than having the form appear as soon as they visit the page, you can have it appear after reading a portion of the page’s content. Oftentimes this will improve your conversion rate because visitors are given the chance to see that your site provides value before being presented with a decision on whether they want to join your list.

When you have your form the way you want, click “Integrate” in the upper right-hand corner and you’ll be presented with a number of integration options.

The Simple Embed option is a single line of Javascript code and the Full Embed gives you the complete code. Either of these can be pasted into your website to add the form.

The advantage of the Simple Embed is that any changes you make to the form will automatically be reflected in the form on your site without having to update the code.

Here you also have the option to get a link to a hosted version of your form, set up the WordPress plugin, or install the form on your Facebook page.

 

Other updates in this release

You’ll notice we’ve also redesigned the Lists page and our custom field editor to be more clear and consistent with the rest of our platform.

We’ve also moved the Apps directory, which was accessible from the main navigation, into the account options menu:

image
 

Again, we will be rolling this update out slowly over the next few weeks. To have your account updated, email us at: help@activecampaign.com.

If you have any questions about this update, or how the new form builder works, please leave a comment below.

Segment By Page Views
With Partial Matches

A few months ago, we made it so that you could use wildcard URLs to trigger automations.

Today, we’ve rolled out a similar update allowing you to use partial matches to create segments.

This makes segmentation based on page view data much more flexible and gives you additional options for defining segments.

You can now:

  • Do advanced searches using page views,
  • Create groups of contacts based on their page view history,
  • Create conditions within automations based on page views, and
  • Specify which contacts can enter an automation based on the pages they’ve viewed,

… without having to specify the exact URL or domain name.

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Automatically Create Unique Deal
Titles Using Personalization Tags

What changed?

You can now use personalization tags in the titles of your deals so that when deals are automatically created, they can have unique names. You could insert the name of the contact, the company they are associated with, or any custom field you’ve created.

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New: Custom HTML in Designer Templates

You asked, and we listened…

It’s now possible to add HTML blocks to your designer emails! This update gives you more control over your email’s appearance and functionality making our designer templates even more flexible.

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Feature Update: Trigger Automations
on Page Visits Using Wildcards

What changed…

You can now trigger automations using wildcard URLs. This opens up the range of web pages the “On webpage visit” trigger is capable of handling and makes it much easier to use with groups of pages.

image

This is a more subtle change than some of our releases but, for the people who need it, it makes all the difference.

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Customize Your Email Subject with RSS Content

We just released a new feature that allows you to automatically populate the subject line of RSS email campaigns with an item from your feed.

You can use any tag that appears in your RSS feed loop as the subject line of your email. ActiveCampaign will grab the text used in the first post.

So, for instance, if your first post’s title is:

“Automations to Track and Engage Your Contacts”

… you could make your email’s subject line:

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Announcing the ActiveCampaign Community

The ActiveCampaign Marketing Community

 

We are happy to announce the ActiveCampaign Community.

Online marketing can be confusing — the sheer amount of strategies, tools, and information can be overwhelming. We see our community as a place where you can connect with like-minded marketers who are facing similar challenges. It’s a supportive environment where we can all collaborate and help each other become better, more successful marketers.

In the community, you’ll find:
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New feature: “Text only” emails in automations

In response to a request from one of our users, we are releasing a new feature: “text only” emails can now be sent within automations and other campaign types.

You’ve always been able to send “text only” emails, by creating a single one-time “Text Only” campaign, and now you can use “text only” messages with:

  • Autoresponders
  • RSS to email
  • Date based campaigns
  • Automations

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New feature: Hide on mobile

Optimizing emails for mobile has quickly gone from important to essential. Today, far more emails are read on mobile than desktop or webmail clients:

Emails opened by environment
Source: Litmus, July 2015

We’ve been creating mobile responsive email templates for a while and we’ve just taken our mobile optimization even further with a new feature: “Hide on mobile.”

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6 useful automations you can import right now

After reviewing our blog comments, I saw many of you want us to share pre-built automation workflows.

Here are six of my personal favorites…

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