Wistia’s Integration with ActiveCampaign

ActiveCampaign is frequently asked about integrations which capture leads through videos embedded on websites; and for a long time, we did not have a quality solution. That problem has been solved. Recently, Wistia added ActiveCampaign to the list of Email Service Providers you can connect to, with the use of your ActiveCampaign API key.

With the explosion of mediums such as Youtube, video has become a vital player in marketing and sales for businesses all over the world. Wistia gives you serious video management tools and provides much more than a simple video hosting solution. Instead, they have created a tool through which you can customize, deliver, analyze and much more on one simple to use platform.

The integration places a subscription form within your videos, and can be set up within a matter of minutes, allowing you to immediately send any contacts captured into the ActiveCampaign list of your choosing. Once the contact is in ActiveCampaign, you can trigger the drip marketing and sales automation processes set up within your account to help you continually engage your contacts based on actions, custom fields, site and event tracking, and much more.

How to Pay More Money and Be Happy about It!

Nobody likes price increases, and I’m certainly no different there. But there is one time when paying more *does* put a smile on my face.

I don’t know about you – but whenever I get that notification saying that I have to pay more this month than last because my list has grown – I get a warm happy feeling inside. It’s one of the few times that paying more is *good* news, because it means my list has grown – more people are interested in what I have to say, and I have more people I can market to directly and repeatedly (and with ActiveCampaign – intelligently using marketing automation flows). (more…)

WordPress Plugin Update

We’ve updated our WordPress plugin to work with version 3.9 (just released this week) which fixes an issue with the editor button, and also includes site tracking.

image

image

We’ve also removed the “Add/Sync Subscriber” options and the forms will now always perform a sync (add or update). You can still access the Ajax option by checking the “Submit form without refreshing page” option.

Enabling site tracking will automatically add our site tracking code to the front-end of your WordPress site, so visitor data will be added to ActiveCampaign after someone signs up through a form, or lands on your site from a campaign link. However, when using forms this will only work when “Submit form without refreshing page” is UNchecked.

Let us know of any questions or problems!

Capture Leads while using MoonClerk

MoonClerk, is the latest payment processor to provide ActiveCampaign customers the option of capturing leads during the checkout process. MoonClerk is a payment system specializing in both recurring or single payment options.

Here a few benefits of this integration

  • Setup is simple and can be done in minutes
  • Connect directly to a pre-built ActiveCampaign list
  • Add contacts instantly upon purchase
  • Push directly into your marketing automation campaigns

Learn more about MoonClerk

WordPress marketing with Spokal and ActiveCampaign

Every once in a while an integration is built with ActiveCampaign that deserves a special shout out. We found the integration built by Spokal to be pretty interesting. If you use WordPress to manage your site in any way, you need to see for yourself what they have done.

You can always learn more on the Spokal landing page highlighting the integration, but here are a few teasers of how Spokal + ActiveCampaign can be used to improve your current use of the WordPress platform for managing your website.

  • Add the entire top of funnel/inbound marketing automation capabilities from ActiveCampaign, from keyword search, to SEO grading, content creation, social sharing, social curation, and monitoring across all channels (web, email, social)
  • Lead Scoring
  • Sync between ActiveCampaign and contact information gathered on WordPress site
  • Marketing Automations triggered within ActiveCampaign from data gathered through Spokal
  • An enterprise quality collaborative solution at a price affordable to small and medium sized businesses

Zapier’s Email Parser Integration

Zapier Email Parser Demo Graphic

Last week, our integration partner Zapier rolled out many new integrations including a powerful new free email parser.

This powerful new tool allows you to send automated messages directly to Zapier which then can be parsed for email addresses and other contact information of your choosing which then can be passed off to any other integrated tool Zapier supports. Which of course includes ActiveCampaign. And due to the direct integration with Zapier built inside every ActiveCampaign account this is available to every ActiveCampaign customer free of charge.

To give you an idea, one way this could be used is to integrate ActiveCampaign directly with WordPress’s new Jetpack Contact Form. Their new form builder lets you directly add a form to any WordPress post or page simply within the WordPress admin panel. When someone files out these forms it sends an email to you with the form data.

By using Zapier’s email parser you could have these messages parsed and added directly to ActiveCampaign with very little setup required.

The possibilities for this new tool are nearly endless. We’re excited to see what you’ll do with it. Got some cool ideas? Let us know in the comments.

Check out the parser here: http://parser.zapier.com/

JustUno and ActiveCampaign’s Panties.com case study

Problem

Going into 2014, Panties.com CEO, Lila Williams, decided that social media marketing would become a major strategy moving forward to grow revenue, and that in particular, she wanted to focus on growing her email subscribers. Their natural fan acquisition rate hovered around 30 emails a month, or, about 1 new email subscriber a day. Our initial analysis showed that, despite tools such as “Follow us on Facebook” or “Submit your email for weekly deals”, the Fan Acquisition Rate (FAR) was lower than desired. A new, faster acquisition would be required to hit Panties.com’s lofty 2014 goals.

Decision

The Panties.com CEO decided that faster social fan base growth would help Panties.com hit their 2014 revenue goals. Ms. Williams decided to work with two providers: one social engagement platform, and one email marketing automation provider (Justuno and Active Campaign, respectively). Panties.com aimed to grow its social audience, while also reducing shopping cart abandonment rates, using Justuno Social Incentives on her website (www.Panties.com). After the email address was acquired, Active Campaign would be used to drip a series of two emails once the email address was obtained. These emails were focused on customer engagement and obtaining more information about the individual contacts. The case study was run over the 30-day period of November 27th – December 27th, 2013.

The three parties drafted up a plan of action: Justuno would provide the social incentives “hook” on the homepage, and active Campaign would manage the email campaign after the email was captured by the Justuno Social Marketing Widget. Panties.com would retain the creative portion of this effort, and came up with a clever Holiday campaign: “PantyClaus has a list, and he’s checking it twice. Have you been naughty or nice?”

Results

As you notice form the graph above, there was as a dramatic spike in volume of new subscribers during the time period involving the case study. During the previous month, which is our comparison time frame, there were 30 new subscribers for an average of .97 subscribers per day. While during the time of the case study (same length as previous months measurement), there were 285 new contacts who signed up which is a 843.33% increase over the previous month. Additionally (not seen in graph), customers who had previously been on other lists were able to re-engage and sign up for the JustUno special discount. The JustUno widget netted 196 contacts who were already in the panties.com data base, providing opportunity for rengagement. In total, 481 contacts signed up to join the new mailing list; an increase of 1483% over the previous month. Again, this includes contacts who have already been other other mailing lists, but it was a viable sales opportunity with both new and existing contacts.

With all of the data being gathered, the high number of new subscribers would be an exceptional month of sign ups for any email marketer, and there are a couple of macro reasons which can be associated with this. The case study was launched just before Black Friday and ran through Christmas, and the Christmas season is obviously a great time to run specials. It should be noted that the highest day of the month for subscriptions was Cyber Monday. Typically the results from JustUno’s sign up widget are expected to be about a 300%-400% increase over the previous results seen through a generic subscription form. With that being said, panties.com has continued to use JustUno and within four weeks they are right on track to be within the 500% range greater than the month prior to the case study.

As a bit of a side note, we saw tremendous results with the automated series ActiveCampaign designed as follow ups to the case study. Our first email went out immediately after subscription with a call to action of requesting more information beyond a simple email address. This campaign had a 65.30% open rate and a 28.13% interaction rate with our call to action. Once the call to action was acted upon, a second email was sent with a reminder of the discount code, and several links back to the panities.com website.

This campaign had an 87.76% open rate. Not only was the overall list building efforts a success, the follow ups were as well.

Summary

ActiveCampaign continuously strives to build the best platform possible. One of the most effective ways to accomplish this is to partner with companies like JustUno who have a specific area of focus which complements the ActiveCampaign platform. In the short time of a month, an ActiveCampaign customer was able to successfully increase the size of their contact list at a dramatically higher rate than previously possible through the implementations of our JustUno integration which was the entire goal of this case study. The rapid rate of list growth through a the JustUno subscription form far exceeded the initial expectations had and proved to be an incredibly strong indication of what can be accomplished when a powerful 3rd party platform is properly integrated in ActiveCampaign.

 

12 Contest Ideas for 2014 That Can Grow Your Email List

When you offer a downloadable pdf or a redeemable coupon in exchange for subscriber data, you are in effect bribing potential subscribers, in order to grab their attention.

The next level of bribing is running contests and sweepstakes! As co-founder of Antavo, a lead-generation platform I have seen a lot of good examples.Consider these the Big Bribing Brothers of pdf-s and coupons. (more…)

Attentive.ly brings social media and email marketing closer than ever!

As most people who are serious about digital marketing know, there is huge advantage to being able to connect various marketing channels together in order to paint a better picture of what is taking place with your contacts. The reason this is so valuable is that it increases the effectiveness of your interactions with contacts. ActiveCampaign has always been a firm believer that email marketing and social media were destined to work with each other, and although we have social media integrations, we’re not a social media company at our core… So, in stepped Attentive.ly! (more…)

Integrate ActiveCampaign with WHMCS

We are very excited to announce an integration with WHMCS for reseller functionality! The integration (which was developed and managed by a 3rd party) features include:

  1. Fully manage your ActiveCampaign reseller accounts directly through WHMCS.
  2. Set your own product pricing through the WHMCS control panel.
  3. cPanel users can have custom domains created for reseller accounts for true brand identity.

This integration is available now from 123Coders in the WHMCS app store. Please refer to the developer’s site for questions and support.