Send Them M.E.A.T., Not SPAM: How to optimize email campaign content when relying on marketing automation software. (GUEST POST)
This is a guest post by Kasey Larsen, a real estate marketing consultant as well as a freelancer with Clever Zebo. As a member of the Activecampaign community, you can claim a free 30 minute consultation at a value of $250 with Clever Zebo. Today’s era of business is exceptionally fast-paced. Modern marketers have become spread thin due
Problem Going into 2014, Panties.com CEO, Lila Williams, decided that social media marketing would become a major strategy moving forward to grow revenue, and that in particular, she wanted to focus on growing her email subscribers. Their natural fan acquisition rate hovered around 30 emails a month, or, about 1 new email subscriber a day.
We have teamed up with Zapier (who has been connecting over 250 web apps) to provide a seamless in-app experience for all ActiveCampaign users. This means that you (and your users) get the full power of Zapier without needing to pay for a Zapier account or have a separate login area on their website to
You may have already heard that Gmail is starting to cache images. Everyone seems to have their own opinion. Some are writing sensationalized headlines claiming it is the end of email marketing as we know it. Others say its much to do about nothing. So what does it really mean and how will it
As most people who are serious about digital marketing know, there is huge advantage to being able to connect various marketing channels together in order to paint a better picture of what is taking place with your contacts. The reason this is so valuable is that it increases the effectiveness of your interactions with contacts.
We just introduced a new way to categorize, segment, and explore your contacts…. Tags. Our custom fields allow you to store anything about your contact’s using a name and value concept. There are times you may prefer to only have an identifer that is on or off for contact’s without the need of all the
This is a guest post from our Friends over at PadiAct It seems that people love the debate of “design vs content”, they love to argue about which one is more important than the other. Is it design because it delivers the overall first impression? Is it content because it delivers the message? By now, I’m sure
Recently I interviewed Zsuzsi Szabo, Co- Founder of Antavo.com, a new integration partner with ActiveCampaign. You can watch the full interview on the vimeo player below. Here is a quick snapshot of the topics covered during the interview. We talked about Antavo and what their service does (hint — they build email list…Quickly) I learned
As a marketer, you rely on email. And it works! But how can you reach more people with your campaigns? Grow your list (which is exactly what Antavo means)! According to the recent research published on Marketing Sherpa 4 out of the 7 possible ways to grow email lists are about giving incentives to your
ActiveCampaign provides several dozen templates, and with the editing options, there are almost limitless possibilities. However, maybe the stock templates are not quite what you are looking for and you really have something very specific in mind. If you cannot find what you are looking for within the current library ActiveCampaign templates, consider purchasing a