Email Marketing Software 4.5 BETA is finally released!

We are excited to finally release the beta version of Email Marketing Software after months of hard work. There are many features and bug fixes that have been resolved from previous versions, and I know many have been anxiously awaiting the release. I just want to touch on a few of the new features and enhancements.

First of all, we rewrote the entire application using PHP and Smarty template engine. This keeps the logic of the program separate from the layout, and really helps to keep things organized. Plus, you can now customize any email templates you’d like, and should you decided to customize an email template design, you will be looking at mostly HTML code, instead of PHP code jumbled up with HTML. Here’s a guide to HTML email design that will help you.

We’ve also replaced the old built-in HTML editor with the popular FCKEditor. FCKEditor works in most browsers, so you can now edit your messages using Firefox or Opera. FCKEditor has tons of cool features, like easy uploading and storing of images and other files within your email templates.

Another great edition is the ability to subscribe by pipe as well as a POP email account. We’ve added pipe scripts for subscribing, unsubscribing and for processing bounced messages. Pipes have one distinct advantage over POP mail. You see, when you forward mail to a PHP script using a pipe, it processes the message automatically instead of having to wait for a cron script to run. This means that your subscribers get their confirmation messages immediately. In today’s world of instant gratification, this is very important…especially on the internet!

We’ve added a lot of new statistics and reports to the messages archive, so you’ll want to click around in that feature once you upgrade. Also added is new statistics and graphs for autoresponders. One nice thing about the new statistics is that you can see the activity for each individual subscriber…just look up the subscriber in the subscriber list and then click View.

Any time you do a complete rewrite of a system there are going to be some issues here and there. Thank you for your patience as we try to make the Beta period as short as possible. Just post any issues you have to the forum, and we’ll take a look and get things corrected ASAP.

We hope you like it!

Email Marketing Software Rewrite Begins

Hello, Kent here. I am the newest member of the ActiveCampaign development team, and I am excited to be on board. I recently moved to Chicago, and I am having fun trying to navigate my way around the L trains and such. Chicago really is a great city!

I just recently started converting the Email Marketing software codebase into a newer format that uses Smarty Templates (I’m a big fan), and a more modular structure. The framework for the new version will be just like the Help Desk Software. This will make the code easier to maintain and to add new features. You may notice a slight change in the overall layout and menus, but the features will work just the same. We’ll also be adding some new features, but more on those later.

Web software case studies

A very interesting thing we’re working on in the marketing department is writing case studies about our exceptionally successful clientele. I recently completed the newest case study, which explains how Backpacker Tours Australia uses ActiveCampaign Email Marketing to target niche markets, resulting in a loyal following of thrill-seekers and leisure-time travelers alike.

A lot of businesses, I come to find out, make their entire living essentially just by using our software (yeah, it’s that good.) Plenty more use our products to augment their existing business, to give them the decisive edge in the areas of marketing and support.

If yours is one of the many businesses that realize a unique benefit from using ActiveCampaign software, consider coming forward and helping us understand how and why our products have become an integral part of your business. What challenges do you face as a business, and how does our software fit in to your overcoming of those obstacles? How does our software assist you in meeting and exceeding your goals, in excelling within your market?

Helping us to author your success story can mean increased recognition of your company’s status and accomplishment, as well as having the ability to influence the direction we take our development strategy. After all, what’s important to our most successful clients is doubly important to us.

So go ahead and take 5 minutes to explain your relationship with Email Marketing, Survey Software, Knowledge Management, or any of our other products. Thanks, and enjoy.

The Future of Email Marketing Software

We are currently in the planning stages for the next large update of Email Marketing, version 4.2. This new update will include a number of important updates in regards to our email template system and the ability to add plug ins and custom coding into any of the admin pages.

Some of the items to be likely included in 4.2 are listed in our development tracker.

If you have any feature requests or issues you would like addressed please post them to the bug tracker or forum in the near future to have them considered for 4.2.

Due to the extensive scope of changes and additions we are not setting a date for this update at this time.