Comments on: Breaking Your List into Segments

By: 128 Effective Ways to Optimize Your Email Marketing Campaign

128 Effective Ways to Optimize Your Email Marketing Campaign — Tue, 11 May 2010 10:30:06 +0000

[...] Learn more how to break your email list into segments. [...]

By: Email marketing growth now at nearly 20% | ActiveCampaign, Inc.

Email marketing growth now at nearly 20% | ActiveCampaign, Inc. — Mon, 10 Aug 2009 20:57:54 +0000

[...] any other type of marketing because it allows marketers to connect directly with their audience. By targeting specific demographics and studying the habits of your customers, you can open a direct window into the needs of your [...]

By: How To Leverage The 80/20 Rule With Email Campaign Segmenting | ActiveCampaign, Inc.

Tue, 28 Jul 2009 21:02:50 +0000

[...] have already discused the exceptional value of segmenting your email lists according to various demographic data, in order to appeal to different groups within your target [...]

By: Changing Good to Best, Bad to Good | ActiveCampaign, Inc.

Changing Good to Best, Bad to Good | ActiveCampaign, Inc. — Fri, 09 Jan 2009 23:24:58 +0000

[...] The 80/20 rule is often referred to as the Pareto principle after the Italian economist Vilfredo Pareto who described the unequal distribution of wealth in his country as coming down to 20% of the people owning 80% of the wealth. Since then the 80/20 rule has been used as an organizing principle for understanding everything from time management, to running a business, engaging content in emails, SEO, and of course managing your subscriber list. This number is not set in stone but it can be used as a guiding principle for segmenting your list. [...]