One List vs Multiple Lists: The ActiveCampaign Experts Weigh in

The most popular thread from our community forum is a back-and-forth about whether there should be one list…

3 Statistics Every Marketer Should Understand

People are quick to point out that statistics can be deceptive, malleable, or unreliable. We hear this so…

Listen, Learn, Adapt: Keeping Pace in the Personalization Race

There was a time when email personalization meant inserting the contact's first name into the greeting or subject…

See, Think, Do: Marketing to People Who Aren’t Ready to Buy

When I first started marketing, I made what's probably a very common beginner's mistake: I tried to get…

Introducing a New Group of Certified Marketing Consultants

ActiveCampaign is designed with one goal in mind: to give you the perfect tool for growing and managing your…

Essentialism for Marketers

Marketing has become so broad and complex it can be overwhelming. You might feel like you're struggling to…

7 Powerful Ways to Tune Up Your Marketing

Giant swaths of your marketing were created an embarrassingly long time ago. How did I know? Outdated marketing…

Announcing ActiveCampaign Office Hours

Today we're releasing a brand new resource for our users. ActiveCampaign Office Hours are an opportunity for you…

“Dear Marketer, Why Should I Choose You?”

  Every marketer has their pet marketing advice — something they’ve seen work so well it becomes their…

New Zapier Feature: Digests + Recent Zapier Integration Updates

Zapier has released a new time-saving app to help you stay on top of your workload and minimize…