Comments on: Where Does Email Go When It Isn’t Delivered? Part 2 http://www.activecampaign.com/blog/assessing-sender-reputation-for-deliverability-part-2/ ActiveCampaign - Development, PHP, Programming & More... Tue, 02 Mar 2010 00:22:38 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Email Marketing 101: Building Credit With ISPs http://www.activecampaign.com/blog/assessing-sender-reputation-for-deliverability-part-2/comment-page-1/#comment-73896 Email Marketing 101: Building Credit With ISPs Wed, 11 Nov 2009 21:00:47 +0000 http://www.activecampaign.com/blog/2008/12/15/assessing-sender-reputation-for-deliverability-part-2/#comment-73896 [...] You may remember what it was like to get your first credit card or you may be familiar with someone that couldn’t get one because they had no established credit history.  To lenders its risky to hand out credit to someone that lacks an established credit history.   You’ve probably heard the expression that no credit is worse than bad credit.  Likewise, if you’re gmail, hotmail, or yahoo, then you don’t want people that are using your service to receive emails in their inbox unless you are certain that they want to receive them.   If they do not know anything about the IP address that is being used to deliver your mailing then they are apt to treat it suspiciously.   That’s why the onus is on you to take steps to make the necessary adjustments to ensure that these email service providers know that you are sending legitimate permission based mailings.   You can learn more about the adjustments you’ll need to make here and here. [...] [...] You may remember what it was like to get your first credit card or you may be familiar with someone that couldn’t get one because they had no established credit history.  To lenders its risky to hand out credit to someone that lacks an established credit history.   You’ve probably heard the expression that no credit is worse than bad credit.  Likewise, if you’re gmail, hotmail, or yahoo, then you don’t want people that are using your service to receive emails in their inbox unless you are certain that they want to receive them.   If they do not know anything about the IP address that is being used to deliver your mailing then they are apt to treat it suspiciously.   That’s why the onus is on you to take steps to make the necessary adjustments to ensure that these email service providers know that you are sending legitimate permission based mailings.   You can learn more about the adjustments you’ll need to make here and here. [...]

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