The Internet has become increasingly interactive and community oriented. Perhaps, you never thought of social networking as a way of promoting your affiliate marketing program. I know it isn’t the first thought that popped in my head. That was not until I came across newsletter that made mention of using facebook applications for affiliate marketing. Come to think of it, I think we’ve all seen instances of social networking sites being used for marketing. Who hasn’t seen music bands or Hollywood movies take advantage of social networking sites such as Myspace to promote their commercial product? That is because they act like major marketing tools and offer tons of traffic that can be targeted towards a niche market. The huge traffic generated by these sites is a boon to affiliate marketing and their popularity as a way for people to connect isn’t something that will diminish anytime soon. Before using a social networking site for affiliate marketing thoroughly familiarize yourself of the rules of the site before you begin marketing your ActiveCampaign products. Be very clear about what you are advertising. Also, be aware of the audience you are targeting through your social networking site. Approach social networking sites in much the same way you would if you were creating a separate affiliate page for your products. Build trust with visitors by presenting them with benefits for buying the product you are promoting.

At a recent Affiliate summit in Miami a speech was given on the relationship between affiliate marketing and social networking. You can view this video below: