1. Keep Your Site Consistent with Your Market
   Know your audience and keep your site consistent with the product that you are marketing.  What kind of traffic does your site generate?  Identifying your site visitors allows you to do targeted marketing towards them.  Choose affiliate programs that captivate your site visitor’s interests. Obviously, a web host that sees an affiliate banner for SupportTrio or TrioLive is going to be so captivated they are going to want to click on the banner.  Are your site visitors marketing goods or services?  They are likely to be enthralled by a 1-2-All Email Marketing banner
2. Avoid Signatures that Look Like Spam
   Be tasteful about where you include your affiliate text links.  If you throw a bunch of obnoxious text links onto your signature line you are making your mailing look like spam. You can be tasteful and still include links if your signature.  One way of doing this is by including attention grabbing messages along with the link.  Keeping your signature down to 5 lines is a good rule of thumb.

   A good example of a tasteful signature line can be found in all our outgoing support center replies:

   ActiveCampaign, Inc.

   Powerful support management software.
   http://www.activecampaign.com/supporttrio/

3. Be Original in Your Choice of Copy
   Recycling web copy that can be found on different sites makes your message weak. Use copy that speaks to your audience.  Keep it personal.  A reader will not take something they can find on a list of different web sites seriously. When writing copy for your affiliates think about your audience. A web host would likely see dry technical writing as a sign that you are promoting a serious product.  A product like 1-2-All Email Marketing is commonly used by people with no technical writing.  If your site attracts a general audience then you are going to want to stray away from any language which is likely to frustrate and confuse your audience.
4. Free Domain Names Make You Look Like an Amateur
   Keep your site looking professional by registering your own domain name with a service such as GoDaddy.com.  For a small yearly fee you can have a site name that will be taken seriously by visitors.  Having your site taken seriously means that your site visitors will take your banner ads and text links seriously. People tend to be weary of free generic web sites.  Usually those pages are best reserved for non-commercial enterprises.

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