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Using Text Links to Write Ads

Tariq / Apr 13

Using text links in an advertisement or review you’ve written about an ActiveCampaign product will generate higher click thru rates then just a text link with no information. We encourage our affiliate members to invest some time in learning about our products, become an authority on what you are selling, because the best way to impress your audience is to provide them with information that is useful to them.

Although this may seem tedious at first, especially if your field of interest is not technically oriented, your work will be rewarded with higher click thru rates and thus a higher commission. Remember, by placing a text link for a product on your site, receiving a sales based commission, your role is generating sales traffic that leads to product purchases. The best sales people are willing to work to become knowledgeable about the product they are trying to sell. Anyone in sales knows that an informed argument is the best way to convince your audience. Make it worth their while to click on your text link by telling them something about the product that would be of interest to them.

We provide text links for each of our products, that can be easily implemented on any page layout, are bandwidth friendly, and ideally suited for creating your own review or advertisement. The first step to writing an effective review or advertisement, one that generates high click through rates, is to become an authority on your subject. We make it easy for anyone to become informed about our products by extensively detailing our product features on the company site. If you decide to use a text link in a review or an ad of an ActiveCampaign product, you will find these resources extremely helpful. We make it easy to become knowledgeable about all of our products by readily providing you with extensive documentation including: knowledgebase articles, feature tours, demos, screenshots, and benefit pages. Furthermore, we have product specialist on staff to offer you further levels of assistance.

Show that you are informed about the subject you are writing about but personalize it as well. A personalized review or advertisement will generate higher click thru rates. Make your review speak to your audience by using language that speaks to them. When discussing technical information, it is important to make your presentation as personable as possible. Effective communication uses language that speaks directly to its audience.

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