When presenting case studies I focus on how an application meets the needs of the client I am investigating. An application exists to fulfill the needs of a client while a case study gives measure to its success in reaching those needs. Solutions are designed with the acknowledgment that its intent is to accommodate the varying set of goals of a broad client base. Case studies make effective marketing material because they draw upon an application’s use in a real world context. Ideally, prospective clients identify with real world situations where the application is used to solve problems that are similar to the ones that they are facing.

Feature tours, screenshots, benefit pages, pre-sale knowledge base articles, and online demos are promotional materials that focus on how feature sets give our applications their dynamic functionality. A client is not interested in regurgitated marketing material when they are viewing case studies. They are interested in qualitative analysis, learning through observation, demonstrating how a solution meets the needs of an organization.

I recently added a few new listings, including ArielHost and VARhosting for SupportTrio, to our case study collection. ArielHost found that SupportTrio could be used to manage a diverse range of products and services and in the process they used fewer resources, provided quicker resolution to support needs, and kept their customers satisfied. VARHosting demonstrated how SupportTrio allowed them to rise to increased consumer demands in the face of accelerated growth with professionalism and established protocol.

Click Here to Submit a Case Study!

We are excited to announce that 12All 4.5 Release candidate 1 has been released. We’ve been working hard the past few weeks correcting the bugs in the early Beta releases and polishing off the new version.

Many thanks to all the people on the forum who have taken the time to test the Beta releases and report bugs and other issues. This definitely speeds up our Beta period, and helps us to get a stable version out to everyone that much quicker.

If you haven’t upgraded yet, you should now consider it. There are tons of new features (too many to list here), and just an overall improved interface. If you haven’t yet purchased 12all, now would be a great time to do so, since you can just download the new RC version and have all the great new features without having to think about upgrading from the old version later. Click here to order your copy of 12all

Using text links in an advertisement or review you’ve written about an ActiveCampaign product will generate higher click thru rates then just a text link with no information. We encourage our affiliate members to invest some time in learning about our products, become an authority on what you are selling, because the best way to impress your audience is to provide them with information that is useful to them.

Although this may seem tedious at first, especially if your field of interest is not technically oriented, your work will be rewarded with higher click thru rates and thus a higher commission. Remember, by placing a text link for a product on your site, receiving a sales based commission, your role is generating sales traffic that leads to product purchases. The best sales people are willing to work to become knowledgeable about the product they are trying to sell. Anyone in sales knows that an informed argument is the best way to convince your audience. Make it worth their while to click on your text link by telling them something about the product that would be of interest to them.
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We just released version 2.50.20 of SupportTrio.

We have a couple new feautre features that you may find interesting or useful.

• Added Custom Priorities settings - Works similar to custom statuses. So now you can setup any number of priorities and even specify an image to be shown on the admin ticket listings page for tickets with that priority.
• Option to lock down the entire public side of SupportTrio - forces users to register or login to gain access to any part.
• Added an open tickets count next to department names when adding a ticket in both admin and public zone. Option in general settings.
• For each template option (IE: KB, Port Scanner, Troubleshooter, etc..) you can now require the user to be logged in to gain access.
• Added admin access management per department on add/edit department pages
• Added an option to redirect users from viewTicket page to Startup when user submits a response.

For more details about this update and the files that were changed visit:
http://www.activecampaign.com/support/forum/showthread.php?t=1857

As always - if you have any suggestions of feature requests - just let us know.