email marketing & customer service blog ActiveCampaign

Email Marketing for Affiliates

by Tariq on May 15, 2006

Using the advanced feature set in ActiveCampaign Email Marketing Software can help you launch a successful affiliate program. Newsletters that are distributed on a regular basis, containing informative articles, allow you to build a growing list of subscribers. This subscriber base will allow you to use articles and ezines to promote your affiliate programs to an established audience. The message archive of Email Marketing records which subscribers open and read your mailings and which ones have clicked on their links. An informative and well written ezine ad about an ActiveCampaign product can dramatically increase your click through ratings. A regularly sent newsletter can expand upon articles written in previous newsletters and cover more topics in greater depth than a single article alone can.

Previously, we discussed using texts links in an article or a review you’ve written about an ActiveCampaign product. We made mention to the fact that our company web site has extensive documentation about our product offerings. We listed the following areas as key reference points when researching our products: knowledgebase articles, feature tours, demos, screenshots, and benefit pages. The same advice for writing email marketing tips about ActiveCampaign products should be applied as before. Show that you are informed about the subject you are writing about but personalize it as well. A personalized article in an ezine will generate higher click thru rates. Make your review speak to your audience by using language that speaks to them. When discussing technical information it is important to make your presentation as personable as possible. Effective communication uses language that speaks directly to its audience.

One way that you could use Email Marketing for affiliate programs is through setting up an email course. You could offer instruction over the course of a series of weeks on a subject that is relevant to the ActiveCampaign product that you are promoting. You could run a course on email marketing for example and have an affiliate link for Email Marketing. If the course you set up has relevance to the affiliate link in your newsletter you will generate higher click through rates because the link is in reference to a subject that your subscribers are already interested in.

That’s just the tip of the iceberg. ActiveCampaign Email Marketing affords affiliate members greater flexibility on how they market their affiliate programs because it has many autoresponder features. The latest version adds attachment, sending filter, send to a friend, web version, and email template design format options for auto responders. Email Marketing is an indispensable tool for the successful affiliate member.

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